Define Digital Media Part II: Video, Search, and OTT

Digital Ad Sales Certification: Be Prepared for Your First Sale Today

Introduction: What we’re going to cover in this course

Media Trends: Review changing consumer and ad spending trends and how some major

Media Trends: Review changing consumer and ad spending trends and how some major (4:33)

Defining Digital Media - Review each media type and their Pros and Cons

Awareness vs. Direct Response: How to identify the type of campaign your client

Awareness vs. Direct Response: How to identify the type of campaign your client (4:40)

Targeting Options: How can we find our audience in a digital setting

Data Platforms: Companies that collect and sell targeting data

KPIs & Success Metrics: How should we define success for each campaign

Pricing Models: How to buy and sell digital ads

Benchmarks & Building a Proposal

Finding Clients: Who can benefit from digital advertising

Client Conversations

Starting a Conversation: Three questions that you can use to build a plan (3:55)
Test your skills to see what you can learn from asking these three questions.
Common Client Q&As: What to expect, and how to answer client concerns (15:23)

Expanding Your Reach: Get those first clients to increase reach and spend

Expanding Your Reach: Get those first clients to increase reach and spend (7:11)
Going Pro: Finding White Labeled Reseller Solutions (4:08)

Finding a Digital Product Solution

Self-Serve Platforms: Start executing campaigns with self-serve platforms (14:56)

Thank You!

Bonus! - Setting up a Facebook Ad Campaign

Creating a Facebook Page - This is required for running Facebook ads (6:48)
Boosting a Post - What is Boosting and why is it different from normal ads? (3:09)
Create a New Ad Campaign Using Facebook Ads Manager (15:27)

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