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Digital Ad Sales Certification: Be Prepared for Your First Sale Today
Introduction: What we’re going to cover in this course
Introduction: What we’re going to cover in this course (2:39)
Media Trends: Review changing consumer and ad spending trends and how some major
Media Trends: Review changing consumer and ad spending trends and how some major (4:33)
Defining Digital Media - Review each media type and their Pros and Cons
Define Digital Media Part I: Social & Display (10:41)
Define Digital Media Part II: Video, Search, and OTT (7:33)
Awareness vs. Direct Response: How to identify the type of campaign your client
Awareness vs. Direct Response: How to identify the type of campaign your client (4:40)
Targeting Options: How can we find our audience in a digital setting
Targeting Options: Behavioral, Contextual, Demographic, and Location (6:40)
Data Platforms: Companies that collect and sell targeting data
Data Platforms: Companies that collect and sell targeting data (4:49)
KPIs & Success Metrics: How should we define success for each campaign
KPIs & Success Metrics: How should we define success for each campaign (9:06)
Pick which KPIs would be best for each situation
Pricing Models: How to buy and sell digital ads
Pricing Models: How to buy and sell digital ads (6:53)
Benchmarks & Building a Proposal
Performance Benchmarks: Review benchmarks for different ad types (4:13)
Building a Proposal: Use known information to build a digital proposal (6:36)
Download Media Plan
Finding Clients: Who can benefit from digital advertising
Finding Clients: Who can benefit from digital advertising (8:52)
Client Conversations
Starting a Conversation: Three questions that you can use to build a plan (3:55)
Test your skills to see what you can learn from asking these three questions.
Common Client Q&As: What to expect, and how to answer client concerns (15:23)
Expanding Your Reach: Get those first clients to increase reach and spend
Expanding Your Reach: Get those first clients to increase reach and spend (7:11)
Going Pro: Finding White Labeled Reseller Solutions (4:08)
Finding a Digital Product Solution
Self-Serve Platforms: Start executing campaigns with self-serve platforms (14:56)
Thank You!
Thanks for taking the Course! (3:39)
Bonus! - Setting up a Facebook Ad Campaign
Creating a Facebook Page - This is required for running Facebook ads (6:48)
Boosting a Post - What is Boosting and why is it different from normal ads? (3:09)
Create a New Ad Campaign Using Facebook Ads Manager (15:27)
Introduction: What we’re going to cover in this course
Complete and Continue