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Introduction to Programmatic Advertising - Digital Marketing
Introduction to Programmatic Advertising
Welcome to Programmatic Advertising - Digital Marketing in Today's World (1:06)
High level, what is programmatic advertising and what are the advantages? (4:23)
Digital Marketing Introduction - Programmatic Advertising
Digital Marketing Introduction - Qualifying Media and Ad Standards (4:36)
How it Works - A walkthrough of the programmatic process (5:01)
The Programmatic Process In Action - Walking Through the Process (4:49)
Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions (3:30)
Programmatic vs. RTB - Defining RTB and Programmatic
Programmatic vs. RTB - They are not one in the same, so what are they? (4:18)
Reporting - Go beyond Impressions and Clicks and Discover Response, Win, & Fill (4:08)
Setting Pricing in a Programmatic Environment (6:52)
Auctions - Waterfalls, Header Bidding, and all about Programmatic Auctions
Auctions - An Introduction to First & Second Price Auctions in Digital Marketing (3:31)
Traditional Waterfall - Digital Marketing Process of Serving an Ad (8:51)
Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King (4:26)
Mobile Header Bidding - How This Auction Works Specifically In-App (5:23)
Recap & Thank You
Recap - Thank You - and Bonus Lecture! (2:06)
High level, what is programmatic advertising and what are the advantages?
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