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Digital Advertising & Marketing 301: The Professional Course

Digital Advertising & Marketing 301 - Welcome to the Course!

Location Targeting - IP, Wifi, Cell Tower, GPS and how to detect fraudulent data

Location Targeting Part 1 - How it works, IP, Wifi, & Cell Tower Targeting (7:54)
Location Targeting Part 2 - GPS Targeting, + How to Find Lat/Longs on Google (6:07)
Location Targeting Part 3 - Location Tech Companies & Fraud Detection/Prevention (6:08)

Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data

Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data (4:52)

Retargeting - Retargeting in Digital Marketing & Live Examples

Retargeting - How Advertisers run Digital Retargeting Advertising Campaigns (6:22)

Bid Requests & CPM Breakdown

Research - Publisher, Competitor Spend, Trends, and Social Media Listening

Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more (14:01)
Research: Competitor & Spend information, find where competitors are spending (10:07)
Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday (13:55)

Platform Demos: Running Facebook Ads, DSP Use, SSP Use & more

Setting a Facebook Brand Page to use for Facebook Ad Campaign (7:01)
Social Media Marketing: Creating a paid Facebook Advertising Campaign (20:33)
DSP Demo Part 1 - Setting up a campaign in a Demand Side Platform (20:09)
DSP Demo Part 2 - Uploading Creative & Custom Audiences (6:42)
SSP Demo Part 1 - How to work with an SSP and Getting Setup (10:19)
SSP Demo Part 2 - Setting up a Mediation Group in Google's AdMob (5:19)
Mobile Banner Ad Best Practices - A Quick Guide from AdMob (2:38)

Contract Negotiations - Who's Involved in the Process and T&Cs

AdBlocking - This history of AdBlocking, Trends, and Industry Response

Social Listening

Social Listening Part 1 - How to find out what people say about your brand (16:06)
Social Listening Part 2 - Post-Campaign Results & Social Media War Rooms (6:18)

Interviews with Industry Experts

Interview Setup - What to expect from our industry experts (1:16)
Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF (35:57)

Digital Advertising & Marketing 301 - Recap & Thanks!

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