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Digital Advertising & Marketing 201: Today's Trends & Topics
Introduction
Welcome to Digital Advertising & Marketing 201 (3:08)
Programmatic Advertising - Real Time Bidding and the automated buying process
Programmatic Advertising Explained - Intermediate Digital Marketing Skillset (7:56)
RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset (3:23)
Waterfalls & Header Bidding - What they are & how they are changing advertising
Traditional Waterfalls - Advance Level Digital Marketing Skillset (9:09)
Header Bidding - How publishers increase revenue from their ad inventory (4:35)
Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers (5:33)
Mobile - SDKs & Trends: Mobile Marketing is big business. Learn how it works
SDKs (Standard Development Kit) - Mobile marketing must-haves (6:46)
Mobile Trends - Understand the grow of mobile in digital marketing efforts (10:17)
Verification & Viewability
Ad Verification - MOAT/IAS/Double Verify and other ad-tech platforms (7:11)
Bots & Fraud - Identify and prevent fraud in digital marketing and advertising (11:18)
Ad Viewability - How to identify when a real human sees your ad (5:01)
Ads.txt - A new way to Identify and Prevent Fraud (4:07)
Data Collection & Use
Types of Data Advertisers Collect - Google/Amazon/Facebook & others (4:57)
Laws & Privacy Concerns Around Data (6:45)
Data Management Platforms & How Advertisers Use Them (5:09)
The Future
Google's EBDA & Amazon's TAM - The future of digital advertising & marketing (9:50)
Thank You
Thank You for Taking the Course! (1:27)
Header Bidding - How publishers increase revenue from their ad inventory
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