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Big Data in Advertising - Explained in Plain English
Introduction
Introduction to the course and your teacher (1:33)
Personal Data & Laws
Personal Data & Laws Around Collecting Data (6:14)
Data Collection & Categories
Data Categories - What Kind of Data Do Advertising Want? (7:49)
Data Collection - How is The Data Actually Collected? (7:40)
Ad Tech Companies & Closing Statements
Ad Tech Companies, DMP, and Closing Statements (11:32)
Data Categories - What Kind of Data Do Advertising Want?
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